Looking at a few media trends in the digital age

Below is an intro to some current trends and habits in television and content viewing.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which people are getting their updates is also changing. Individuals are progressively turning towards online news sources, instead of viewing television, to learn about current worldly affairs. However, at the same time, due to a continuous circulation of info, people are becoming overwhelmed by huge volumes of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and easier to observe. These days it is common to find news channels that have mass followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for providing individuals with trusted and verified news sources, in a style they can easily relate to.

In the current digital age, smart phones have become one of the most prevalent instruments that people are using to view videos and gain access to media. These days, many social media platforms are offering unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised material and interact quickly, making these videos far more interesting and addicting than conventional television. Short form videos are also being used more often for news and academic functions, not just for home entertainment. Consequently, this trend is shifting the way people are actively looking for and counting on to get information, in a quicker, shorter and more visual format.

In recent years, with the rise of digital content, the way in which individuals take in media has read more evolved significantly. For several years, traditional television was the main source of household home entertainment for many people. Nevertheless, since the development of internet streaming platforms, many viewers are turning away from arranged television, especially among younger individuals. Instead, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly affirms the transformation in audience consumption habits. These options are popular for allowing individuals to see the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the sector.

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